“My name is Jasmeet. I go by the name Jus Reign… On September 10th I want everybody watching this to film your day in Canada… Anything you want. film it, capture it, and the coolest thing, you could be a part of a film on CTV next summer.”
Jasmeet Singh, better known as Jus Reign, posted his first YouTube video five years ago. The Guelph, Ont. native’s commentary on race, along with his pop-culture parodies and comedic deadpan has earned him more than 500,000 YouTube subscribers, over 1 million followers on Vine, and one of the largest followings on Snapchat within Canada.
With a combined channel view total surpassing 100 million, some of Jus Reign’s most-watched YouTube videos include: The Swag Song, Shit White Guys Say to Brown Guys, Goodbye Official Remix, Desi Parents and Money, and School.